Willem Borsboom

Interaction Designer & Prototyper

Hi, I'm Willem. I'm fascinated by new technology, and by making it feel human rather than like a computer: designed around how people naturally move, perceive and think, and woven into the context it's used in. I get to know that context out in the field, prototype early to make ideas tangible, and bring user experience and business goals together.

Happlo: a lean approach to mixed reality prototyping

A visitor experience that adapts to every property

Keeping dynamic discounts reliable in 1,200+ stores

Optimizing bakery production with an AI-driven iPad app

Building Happlo for visionOS with SwiftUI and agentic coding

Experience

FreelanceService & Interaction Designer
2026
Collins AerospaceInnovation Hub Design Intern
2025-2026
Albert HeijnUX/UI Designer
2023-2025
EftelingProduct Management Intern
2024-2025
Albert HeijnUX/UI Design Intern
2023
TE InstrumentsCommunication Design Intern
2022-2023

Education

Delft University of TechnologyMSc Design for Interaction (cum laude)
2023-2026
Delft University of TechnologyBSc Industrial Design Engineering
2019-2022
Stanford UniversityGlobal Engineering Design Innovation
2023-2024
Umeå Institute of DesignErasmus exchange
2021-2022

Extracurricular

ID Study AssociationChair, International Study Trip (Flight Case)
2024-2025
ID Study AssociationConfidential Mentor
2023-2025